![]() I came up with an idea to engage and honor one of our referral sources, a great group of social workers. The unexpected nature of a message is what makes it edgy – and engaging. Mittal and I agree that edgy humor is more authentic when brands can claim a truly disruptive message. But consider the possibility of using positive emotions and humor as a way to break the ice and engage with prospects. Perhaps you’re thinking that memes won’t work for you because you work in a serious industry like health care where marketing relies on emotion. ![]() While the value of memes among the millennial and Gen Z demographics is well established, marketers in any industry can capitalize on this medium. Either way, I know I’m in for a good laugh! That’s often enough to pique my interest and hang around to see what else they have.” “When I see memes, I may or may not be interested in the product or service. The marketing pitches have gotten old, and I find them a real turn-off,” shared Mittal. “I’m a young adult, and I’ve been bombarded with paid ads for as long as I can remember. ![]() How can digital marketers maximize the potential of memes? This was a hilarious way to say thank you, as evidenced by the many caregivers who shared it on their Facebook accounts. The email included a meme of Leonardo DiCaprio toasting with the caption: “Here’s to all the Alzheimer’s caregivers – There is a special place for you in heaven.” Using memes can turn a sad situation into a fun one. For example, I recently created an email campaign targeted to caregivers.
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